GROW IT OR SHRINK IT. Make your product instantly more interesting to consumers by making it either much larger or much smaller than they thought it was going to be. People have an idea of what size things should be, learned and refined from an early age. Having...
Stop trying to be sexy. You don't need it and your storytelling improves without it. I often take my young nephew Ben to the cinema at weekends, I let him choose the film about two-thirds of the time. We went to see The Meg 2 a few months ago, then last weekend we...
How to be #calm and #happy in the morning, my personal recipe. For years and years, my morning 'routine' used to consist of: wake up with a jolt of adrenaline, drink a strong coffee, go to my desk and start tackling my to-do list. Over time, my blood pressure...
#Semiotics friends! The MRS Semiotics & Cultural Insights Conference is coming up very soon, 1 February. I chaired this event last year and presented with my client the LEGO Group on our groundbreaking shopper research. Can confirm that it's great event....
Semiotics of Christmas! In the latest issue of QRCA VIEWS magazine, a gorgeous four-page feature in which Zoë Billington interviews me about #semiotics - how it generates #profits for #brands and how #mrx researchers can get involved. Here's an image from the...
SHOPPER SEMIOTICS MAKES SALES GO UP! Case studies prove that shoppers buy more stuff when semiotics is applied to retail settings. At the Shopper Brain Conference in Dublin, I shared highlights of semiotic work for Unilever, LEGO and the famous Cushelle...
BEWARE THE GREEN DEVIL! This Halloween, find out why Green Devils are the worst kind. And it’s not just the Green Devil you should be afraid of, it’s all his friends… Frankenstein, The Riddler, The Mask, The Green Goblin, Godzilla, and even Dracula is sometimes...
The MRS Advanced Qualitative Methods Masterclass is happening this Thursday Nov 2nd! All-Star Line Up! If you haven’t already bought a ticket, there’s still a chance to get yours now. Click the link here, Advanced Thinking in Qualitative Research Masterclass – 02...
DR. RACHEL LAWES speaking today at the SHOPPER BRAIN CONFERENCE (25th-26th Oct)! She will be in the conference room in 15mins if people want to chat at lunch. Later today... 15:15-15:45 (25th Oct) Dr Rachel Lawes, author of 'Using Semiotics in Retail' and 'Using...