BACK ONCE AGAIN, WITH NO SIGN OF LETTING UP, THE CLASS IT’S NEVER COOL TO MISS The Market Research Society presents THE ADVANCED QUALITATIVE METHODS MASTERCLASS! Thurs 2nd Nov. Click here to book now. Advanced Thinking in Qualitative Research Masterclass - 02 Nov...
LIVE & DIRECT! Award-winning shopper semiotics with Dr Rachel Lawes. Meet Rachel and discover “Semiotics – The Secret Weapon of Shopper Marketers” on 25 October. That’s Day 1 of the world-famous SHOPPER BRAIN Conference in Dublin. Find out how:• Big brands and...
Did YOU enter your company for the 2023 MRS Awards? It’s an exciting time of year! Judging is almost complete and the FINALISTS will be announced at the beginning of October. Find out who are the WINNERS at the glitzy Awards Ceremony on 4 December at Old...
Dr. Rachel is the author of “Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales” (Kogan Page). The book is the winner of the Sales & Marketing category of the Business Book Awards 2023. Alison Jones, host of the...
SEMIOTICS QUIZ What is the most single most important semiotic sign in this picture? Can you spot it? ANSWER: It’s Prince Charles (now King Charles). In semiotics, the most important semiotic signs in complex images are often those which are MISSING. Here’s...
Would YOU like to write a book? You can! Here’s how. Alison Jones of the Extraordinary Business Book Club interviews Rachel Lawes about her process for writing. As you’d expect from Rachel, there’s a very clear method that ANYONE can use if they want to write...
Lawes Consulting is very proud to support Steven in everything that he does. Inclusion and equality as prevalent and thriving a topic as it’s ever been. Let’s all do our part to raise awareness and support the values that the pledge upholds. Steven Lacey speaking on...
Retail Marketers! This is for you! Huge savings on a conference ticket if you book TODAY, details below. I'm an invited speaker at the super exciting SHOPPER BRAIN CONFERENCE EUROPE! https://www.linkedin.com/feed/update/urn:li:activity:7079398406745399296/...
Many many thanks to the Business Book Awards. My book "Using Semiotics in Retail" is the winner of the Sales & Marketing category, BBA 2023. www.linkedin.com/feed/update/urn:li:activity:7074279259892019200/ To say I was surprised would be an understatement. I...