Business Book Awards Winner

Using Semiotics In Retail won the Sales & Marketing Category at the Business Book Awards
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The NEW Second Edition is out now

Available worldwide. Use code SEMIOTICS at KoganPage.com for 20% off.

“Brilliant and incisive. An immense contribution
to the world of semiotics.”

Shelley Sengupta, Pernod Ricard

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Harness the power of semiotics to deliver what your customers really want

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An early pioneer of British commercial semiotics.

Author of Demystifying Semiotics (2002), Futurology Through Semiotics (2009) and Big Semiotics (2018)
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