Brands need a better understanding of authenticity so that they can offer consumers what they actually want. Refusing to pay fraudulent Instagram influencers saves money but is not in itself ‘creating authentic relationships’. Qualitative analysis reveals why...

    If you're seeing a lot of platitudes issuing from what seems to be a fake Warren Buffett Twitter account & you are wondering how to extract any value from moral pronouncements that you could easily have come up with yourself, here's a technique from semiotics that...

This article is for everyone who works in advertising or entertainment or who makes products which serve no higher purpose than pleasing people in seemingly trivial ways, from beer to chocolate.

You think you’ve already heard the news. Playing games rots children’s brains and makes them unable to speak or learn at school.

There’s lots of debate about targeted marketing versus mass marketing, this week’s feature in The New Statesman, by Ian Leslie, being just one example.

Bruce Hallas is the owner of Marmalade Box, an innovative and progressive information security practice.