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We make brands better by decoding culture
Obsessed with Authenticity – what it means to consumers, how brands can respond.
Brands need a better understanding of authenticity so that they can offer consumers what they actually want. Refusing to pay fraudulent Instagram influencers saves money but is not in itself ‘creating authentic relationships’. Qualitative analysis reveals why...
read moreFake Warren Buffett tweets and how to use them to do semiotics.
If you're seeing a lot of platitudes issuing from what seems to be a fake Warren Buffett Twitter account & you are wondering how to extract any value from moral pronouncements that you could easily have come up with yourself, here's a technique from semiotics that...
read moreTopsy-Turvy: thank you for wasting your career on silly, low-brow fluff.
This article is for everyone who works in advertising or entertainment or who makes products which serve no higher purpose than pleasing people in seemingly trivial ways, from beer to chocolate.
read more3 SHOCKING things in video games that your kids don’t want YOU to know.
You think you’ve already heard the news. Playing games rots children’s brains and makes them unable to speak or learn at school.
read moreMass marketing, semiotics and consensus reality.
There’s lots of debate about targeted marketing versus mass marketing, this week’s feature in The New Statesman, by Ian Leslie, being just one example.
read more10 reasons why you can do semiotics and a machine can’t
There’s lots of debate about targeted marketing versus mass marketing, this week’s feature in The New Statesman, by Ian Leslie, being just one example.
read moreBruce Hallas interviews Rachel Lawes
Bruce Hallas is the owner of Marmalade Box, an innovative and progressive information security practice.
read more“shouting at her in a suit” – semiotic sign of the day.
While at the NA Qual360 conference a few days ago I led a workshop called Big Semiotics, in which I set out a series of steps for doing top-down semiotics.
read moreWho is beyond the law? Who is free to choose?
While at the NA Qual360 conference a few days ago I led a workshop called Big Semiotics, in which I set out a series of steps for doing top-down semiotics.
read moreEL James and Cardiff Bus Station: The semiotics of the banal.
A beauteous event took place online this evening, one that exemplifies contemporary digital culture and also Brit culture.
read moreRoyal Baby Dilemmas: Secrets of national identity.
The Duchess of Cambridge just gave birth and the comments from the public are piling in, on news sites, Twitter and all the other media platforms.
read moreBeach Body Ready
Protein World had an embarrassing time in recent days. London Underground pulled its ad “Are you beach body ready” after protests from consumers, the ads were vandalised and the ASA received hundreds of complaints.
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