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Market Research Society Masterclass in Advanced Qualitative Methods.
There's still time to sign up for this Masterclass in Advanced Qualitative Methods. Hosted by the Market Research Society, convened by yours truly, with an all-star panel of trainers. https://www.mrs.org.uk/event/training-courses/advanced-thinking-in-qual-jul20 ...
Using Semiotics in Marketing: Meet the author and ask questions.
Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands respond to social change and social trends - especially useful at...
I won an award! Fellow of the Market Research Society.
I'm very humbled and honoured to receive this award, which is made to only a few individuals to acknowledge the size and longevity of their contribution to the market research industry. There will be an awards event later this year and I will share photos.
Independent market researchers: Future-proof your career in research using semiotics. Webinar 25 June 2020
Dear Independent Market Researchers Marketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research in-house. They are by-passing the traditional interviewer. They are no longer impressed...
Make any food or drink brand more appealing using semiotics: 9 July 2020
Like everything else that consumers encounter, food & food brands are made of semiotic signs. You can learn to use them to make any food seem more appealing. Find out how with me, Rachel Lawes, 9 July, The Disruptors, a White Bear Studios event. Sign up using this...
Logo Designers: become more powerful than ever before.
in association with DR RACHEL LAWES Do you design logos? This exclusive podcast interview is for YOU. Listeners said: "incredible"; "a goldmine"; "I'm definitely buying the book". WARNING: podcast contains weed, video games, the adult entertainment industry and the...
Free semiotics for NGO, Charity and Non-profit marketers. Hosted by ESOMAR Foundation. 13 May.
“Using Semiotics in Marketing” – special read-along with the author – last-minute places available.
If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide...
Unboxing my first book, “Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits.”
Unboxing your first book is like seeing a new baby for the first time.
How do ad agencies use semiotics? An AQR webinar with Dr Rachel Lawes and Matt Gladstone of Grey London.
Ever wondered how ad agencies use semiotics? Matt Gladstone Strategy Partner of GREY London and Dr Rachel Lawes, author of ‘Using Semiotics in Marketing’ interviewed by Louella Miles in an exclusive AQR webinar. AQR: What can semiotics do? Rachel: What semiotics can...
#Semiotics tip of the day: Earn the trust of clients
#Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...
#Semiotics tip of the day
#Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor brands. Take some #advertising from...
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