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MRS Excellence Awards 2021

MRS Excellence Awards 2021

     MRS Excellence Awards 2021 Dr Rachel Lawes will be attending the MRS Excellence Awards 2021, hosted by the Market Research Society. This will be their first face-to-face event since March 2020, at The Langham, London, and this year’s Excellence Awards...

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THE HAPPINESS PROJECT

THE HAPPINESS PROJECT

 THE HAPPINESS PROJECT The Market Research Society, together with Lawes Consulting, is on a mission to bring a little more happiness into the world of market research with a new insight-bank – The Happiness Project. It’s been a tough old year for the Market Research...

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Can Semiotics Help Brands Drive Profit? Absolutely.

Can Semiotics Help Brands Drive Profit? Absolutely.

     Can Semiotics Help Brands Drive Profit? Absolutely. A great case study for how semiotic thinking can impact the bottom line is when toilet-tissue brand Charmin used semiotic insight to inform their rebrand to Cushelle and protect their sales from a...

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MRS NAMES RESEARCH HEROES

MRS NAMES RESEARCH HEROES

 MRS NAMES RESEARCH HEROES The Market Research Society has published its first set of 25 Research Heroes as part of a year-long programme to spotlight individuals in the research sector. The list includes individuals working in both client-side and supplier-side...

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