USING SEMIOTICS IN MARKETINGHow to achieve consumer insight for brand growth and profitsOffers a complete handbook and guide to semiotic research written by @drrachellawes WHY you should read this book: it makes brands more profitable, by equipping marketers...

     MRS Excellence Awards 2021 Dr Rachel Lawes will be attending the MRS Excellence Awards 2021, hosted by the Market Research Society. This will be their first face-to-face event since March 2020, at The Langham, London, and this year’s Excellence Awards...

 THE HAPPINESS PROJECT The Market Research Society, together with Lawes Consulting, is on a mission to bring a little more happiness into the world of market research with a new insight-bank – The Happiness Project. It’s been a tough old year for the Market Research...

     Can Semiotics Help Brands Drive Profit? Absolutely. A great case study for how semiotic thinking can impact the bottom line is when toilet-tissue brand Charmin used semiotic insight to inform their rebrand to Cushelle and protect their sales from a...

 Semiotics Tip – Find & reverse the truisms of your category #Semiotics tip of the day. Here’s a fun tool to help you identify and challenge cultural & consumer conventions surrounding your brand, product or category. Truisms are self-evident, obvious truths -...

 USING SEMIOTICS IN MARKETING: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide to semiotic research written by Dr Rachel Lawes. SEMIOTICS TIP OF THE WEEK: Tip 5: BE PRECISE WITH LANGUAGE There may be times when...

 Advanced Thinking in Qualitative Research Masterclass 8 July 2021 We are pleased to say that PLACES FOR THIS COURSE ARE NOW SOLD OUT! This is a super popular course and our wonderful panel of speakers are very much looking to the course on Thursday. Don't worry if...

 Advanced Thinking in Qualitative Research Masterclass 8 July 2021 DELEGATE PLACES STILL AVAILABLE! BOOK NOW! For further information and how to book a place on the course please visit:https://www.mrs.org.uk/event/training-courses/advanced-thinking-in-qual-jul21 Lawes...

 Listen to a podcast interview featuring the Dr Rachel Lawes where she talks about Bridezillas, Donald Trump, that guy who stormed Congress wearing a viking helmet, Labour MP Jess Phillips picking up litter and how to talk to the police. Aimed at marketers and anyone...

 Advanced Thinking in Qualitative Research Masterclass 8 July 2021 Lawes are hosting an intensive virtual classroom course which is a one-day masterclass is for both agency-side and client-side researchers who have a thorough grounding in qualitative research and want...

 If you work in marketing or market research, semiotics will change your career and then it will change your life.Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide to semiotic research...