Brands need a better understanding of authenticity so that they can offer consumers what they actually want. Refusing to pay fraudulent Instagram influencers saves money but is not in itself ‘creating authentic relationships’. Qualitative analysis reveals why...

    If you're seeing a lot of platitudes issuing from what seems to be a fake Warren Buffett Twitter account & you are wondering how to extract any value from moral pronouncements that you could easily have come up with yourself, here's a technique from semiotics that...

This article is for everyone who works in advertising or entertainment or who makes products which serve no higher purpose than pleasing people in seemingly trivial ways, from beer to chocolate.

You think you’ve already heard the news. Playing games rots children’s brains and makes them unable to speak or learn at school.

There’s lots of debate about targeted marketing versus mass marketing, this week’s feature in The New Statesman, by Ian Leslie, being just one example.

Bruce Hallas is the owner of Marmalade Box, an innovative and progressive information security practice.

While at the NA Qual360 conference a few days ago I led a workshop called Big Semiotics, in which I set out a series of steps for doing top-down semiotics.

A beauteous event took place online this evening, one that exemplifies contemporary digital culture and also Brit culture.

The Duchess of Cambridge just gave birth and the comments from the public are piling in, on news sites, Twitter and all the other media platforms.

Protein World had an embarrassing time in recent days. London Underground pulled its ad “Are you beach body ready” after protests from consumers, the ads were vandalised and the ASA received hundreds of complaints.