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I won an award! Fellow of the Market Research Society.

I won an award! Fellow of the Market Research Society.

  I'm very humbled and honoured to receive this award, which is made to only a few individuals to acknowledge the size and longevity of their contribution to the market research industry. There will be an awards event later this year and I will share photos.

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#Semiotics tip of the day: Earn the trust of clients

#Semiotics tip of the day: Earn the trust of clients

 #Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...

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#Semiotics tip of the day

#Semiotics tip of the day

 #Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor brands. Take some #advertising from...

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