Media

We make brands better by decoding culture

Big Semiotics_Beyond Signs and Symbols

Introduction to Rebranding Charmin (2011), MRS Conference, London. Nominated for Best Paper.

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Demystifying Semiotics

The original paper that made British commercial semiotics easy to use and made the Lawes name famous.

Demystifying semiotics. Some key questions Answered

Rebranding Charmin

 

Co-authored with our client SCA Hygiene Products. Described by the MRS conference panel of judges as the most compelling business case for semiotics it had ever seen.

Download presentation Rebranding Charmin: A case study in semiotics

Futurology Through Semiotics

Futurology Through Semiotics: a well-received conference paper of 2009 that explains how to see the future. Futurology Through Semiotics 2.0: a 2014 follow-up of the issues discussed in the original paper.

Download presentation Futurology through semiotics full paper Futurology through semiotics 2.0

Podcast

Episode 10 – A Conversation with Rachel Lawes, One Of The Original Founders Of British Commercial Semiotics

Publications & Presentations

CREATIVITY, INNOVATION & BRANDING
Conferences
Lawes, R. (2016) From Creativity to Innovation: A clear process. IIEX, Amsterdam.
Lawes, R. (2015) The End of Brands: What next for branding and consumer research? NewMR Webinar: Life on the cutting edge of NewMR, 22 September .
Lawes, R. & Gadsby, N. (2014) Innovation through Semiotics – a day-long workshop, Qual Hackathon, IIEX, Amsterdam.
Lawes, R. & Gadsby, N. (2014) The Semiotics of Inspiration – group session at ESOMAR, Nice. Content organised and co-presented by Lawes.
Lawes, R. (2011) Rebranding Charmin: a case study in semiotics. MRS annual conference.
Lawes, R. (2009) The Semiotics of Design. Brunel University Conference: Design Futures
Lawes, R. (2006). Decoding Innovation: Insights from semiotics. ESOMAR Conference: Innovate, Miami.

MASS CULTURE
Conferences
Lawes, R. (2016) Something British: Tales from Ethnography. Media Research Group, 27 July.
Lawes, R. (2008) Colour with Confidence: a semiotic guide to the meaning and use of colour. MRS annual conference
Lawes, R. (2007) Culture Jamming: the semiotics of consumer resistance. MRS annual conference.
Lawes, R. (2004). Three Dreams II. Nokia Consumer Insight Seminar, Helsinki
Lawes, R. (2004). Three Dreams: new qualitative analysis in the dreamworld. Market Research Society Annual Conference, London
Newspaper and magazine features
Lawes, R. (2008) Colour with Confidence. Brand Strategy, 7 March, 46-47.
Lawes, R. (2003). The Research Gallery: A guide to what masterpieces say about the consumer. Research, October, 449, 22-24

METHOD: HOW TO DO SEMIOTICS & DISCOURSE ANALYSIS
Conferences
Lawes, R. (2018) Big Semiotics: Beyond Signs & Symbols. NA Qual360, Washington DC, 22 March.
Lawes, R. (2016) The Things You Are Looking At Have Names: Semiotic strategies for brands. Methodologies in Context, a MRS conference. November.
​Lawes, R. & Ereaut, G. (2008) Spontaneously occurring data: analytic approaches in semiotics and discourse analysis. IJMR methods conference, London.
Lawes, R. (2006) Getting value for money from new qualitative methods. Marketing Week Market Research Summit, London.
Lawes, R. (2005) Signs of Impact: Semiotics in marketing. Conference paper (International Keynote Speaker), Australian Market & Social Research Society (AMSRS), Sydney.
Lawes, R. (2005) Data Kaleidoscope: A practical workshop in discourse analysis & semiotics. Workshop, annual conference of the Australian Market & Social Research Society (AMSRS), Sydney.
Lawes, R. (2005). Beyond The Norm in Qualitative Research: An advanced masterclass in semiotics and discourse analysis. EPHMRA, Berlin.
Lawes, R. (2004) Technology in Consumer Talk: New Routes to Insight. ESOMAR Conference: Technovate 2, Barcelona.
Lawes, R. (2002). Demystifying semiotics: some key questions answered. MRS Annual Conference, London.
Newspaper and magazine features
Lawes, R. (2005) Ethnography in cyberspace. MR Week, 14 November.
Lawes, R. & Braier, J. (2001) Qual-Quant Integration.  Synergie: The Bulletin of the Association of European Market Research Institutes, 7, 3.
Academic journals
Lawes, R. (2017) The Things You Are Looking At Have Names: Why brand owners and researchers need semiotics. International Journal of Market Research. 59 (4), 383–386
Lawes, R. (2002). Demystifying semiotics: some key questions answered. International Journal of Market Research, 44 (3), 251-264.

FUTUROLOGY
Conferences

Lawes, R. (2009) Futurology Through Semiotics. MRS annual conference.
Lawes, R. (2009) Consumers of the Future: Who they are, what they’ll want to buy from you. Marketing Week Conference: The Trends Show.
Newspaper and magazine features
Lawes, R (2009) Look to the Future. Marketing Week, 12 March.

MARKET RESEARCH INDUSTRY & SOCIETY
Conferences
Lawes, R. (2017) The Automation Debate (panellist) NewMR Webinar: The Automation Debate, 28 February.
Lawes, R. (2016) Big Data (panellist). MRS annual conference, 16 March.

ADVERTISING
Conferences
Lawes, R. (2005) The semiotics of value-added magazine advertising. Media Research Group Conference, Vienna.
Industry reports
Lawes, R. (2004) Creative Format, Premium Impact: a rough guide to more effective magazine advertising. Periodical Publishers Association.
Lawes, R. (2004). What ads really mean: a semiotic study of MR recruitment advertising.  Research in Business, 16.

AID & DEVELOPMENT
Conferences

Lawes, R. & Gadsby, N. (2014) Innovation for the Aid & Development Community. AIDEX, Brussels.

BANKING
Conferences
Lawes, R. (2007) How to differentiate your finance brand using semiotics. Marketing Week Financial Services conference.

ENERGY
Industry reports

Lawes, R. (2011).  Retail Market Review: Energy bills, annual statements & price rise notifications: advice on the use of language. OFGEM.

FASHION
Conferences

Lawes, R. (2016) The Things You Are Looking At Have Names: Semiotic strategies for brands. Methodologies in Context, a MRS conference. November.
Lawes, R. (2011) The Moral Economy of Fashion & Beauty: A semiotic perspective. MRS one-day conference Fashion & Beauty.
Academic journals
Lawes, R. (2017) The Things You Are Looking At Have Names: Why brand owners and researchers need semiotics. International Journal of Market Research. 59 (4), 383–386

PET CARE
Conferences
Lawes, R. (2004) Semiotics for Brands. Veterinary Marketing Association Conference,

PHARMA
Conferences
​Lawes, R. (2007) Living with a Lysosomal Storage Disorder: The MPS1 Patient Perspective. The Mucopolysaccharidosis 1 (MPS1) Society Conference, Vienna.
Academic journals
Lawes, R. (2007). Mucopolysaccharidosis I Patient Narratives. Clinical Therapeutics, Vol 29, Supplement C, Pages S99–S100

POLITICS
Conferences

Lawes, R. (2015) The semiotics of political advertising. Worshipful Company of Marketors Business Lecture: Marketing Insights into the 2015 British General Election. 17 June, London.
Lawes, R. (2007) Understanding engagement with political advertising. WARC Conference: Advertising Research. London.
Lawes, R. (2005) Unamerican: The semiotics of national identity. Market Research Society: Rethinking Ethnica, London

RETAIL & SHOPPING
Conferences

Harper, C. & Lawes, R. (2012) Experiential Events: A vision of a bigger future. British Council of Shopping Centres Conference & Exhibition, London.

TRANSPORT
Conferences
Lawes, R. (2005) What can buses learn from other industries? Landor Conference: Marketing the Bus, London.

WOMEN
Conferences
Lawes, R. (2008) Wooing the single woman: what semiotics tells us about marketing to the single female consumer. MRS Diversity conference.

ACADEMIC SOCIAL PSYCHOLOGY
Conferences
Lawes, R. (1998). Just a holiday fling: time, place and setting in infidelity discourse. British Psychological Society (Social Psychology Section) Annual Conference, Surrey
Lawes, R. (1996). Marriage: an analysis of discourse. British Psychological Society (Social Psychology Section) Annual Conference, Strathclyde
Academic journals
Lawes, R. (1999). Marriage: an analysis of discourse. British Journal of Social Psychology, 38, 1-20.
Lawes, R. (1999). Review of ‘Making Room For Many Feminisms’, K. Crowley-Long.  Psychology of Women Section Review, 1, 54-55.
Lawes, R. (1999). Review of ‘Drugspeak: the analysis of drug discourse’, John Booth-Davies.  Drugs: education, prevention and policy, 6, 129-131
Lawes, R. & Brown, B. (1995). Review of ‘Psychology as Metaphor’, A. J. Soyland.  Journal of Language and Social Psychology, September 1995, 337-339.

HISTORY OF LAWES SEMIOTICS
Conferences

Lawes, R.& Gadsby, N. (2011) Greatest Hits: Ten years of dazzling semiotics. Marketing Week Insight Show, London.

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