Business Book Awards Winner

Using Semiotics In Retail won the Sales & Marketing Category at the Business Book Awards

The NEW Second Edition is out now

Available worldwide. Use code SEMIOTICS at for 20% off.

“Brilliant and incisive. An immense contribution
to the world of semiotics.”

Shelley Sengupta, Pernod Ricard

An early pioneer of British commercial semiotics.

Author of Demystifying Semiotics (2002), Futurology Through Semiotics (2009) and Big Semiotics (2018)

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Business Book Awards Winner 2023

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