Business Book Awards Winner

Using Semiotics In Retail won the Sales & Marketing Category at the Business Book Awards

The NEW Second Edition is out now

Available worldwide. Use code SEMIOTICS at KoganPage.com for 20% off.

“Brilliant and incisive. An immense contribution
to the world of semiotics.”

Shelley Sengupta, Pernod Ricard

An early pioneer of British commercial semiotics.

Author of Demystifying Semiotics (2002), Futurology Through Semiotics (2009) and Big Semiotics (2018)

We solve all sorts of problems for old & new brands

We make brands better by decoding culture

We work in every consumer-facing sector, from food to finance to pharmaceuticals

Publishing original research & constantly breaking new ground

Magical new insights and breaking news

Let's talk about how we can bring your business to life

© 2021 Lawes Consulting. All rights reserved.
Website By the Scruff

This site uses cookies. Please read our updated Privacy and cookie policy.

Business Book Awards Winner 2023

Read More