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5 Ways to Create Shopper Desire

5 Ways to Create Shopper Desire

  5 Ways to Create Shopper Desire How to create #desire in #shoppers. 5 easy techniques. Last week I wrote about an experience with Robinsons Mini concentrated squash which was confusing, then delightful. I knew that if there were more flavours I would buy them all....

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Shoppers need help: Robinsons Mini fruit squash

Shoppers need help: Robinsons Mini fruit squash

  Shoppers need help: Robinsons Mini fruit squash A shopper's tale of confusion, disappointment, & finally happiness. Good morning Britvic plc! Last weekend I was at Waterloo station, after a day out with my young nephew. He always wants a bar of chocolate to eat...

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SINCERITY BEATS AUTHENTICITY

SINCERITY BEATS AUTHENTICITY

  SINCERITY BEATS AUTHENTICITY AUTHENTICITY was a #Millennial thing, and they messed it up (sorry, Millennials). Gen Z threw it out and replaced it with SINCERITY. Here's why. Abridged extracts from the new edition of "Using #Semiotics in #Marketing". What went wrong...

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I’M A FAN by Sheena Patel (2022)

I’M A FAN by Sheena Patel (2022)

  About 10 years ago, when I was single & dating, I met a woman. Or rather, we got as far as the precursor to meeting, which was a phone call. You can tell it was the olden days. When she called, it was the weekend and I was cleaning my house. I had my phone in my...

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GROW IT OR SHRINK IT

GROW IT OR SHRINK IT

  GROW IT OR SHRINK IT. Make your product instantly more interesting to consumers by making it either much larger or much smaller than they thought it was going to be. People have an idea of what size things should be, learned and refined from an early age. Having...

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SEMIOTICS OF CHRISTMAS!

SEMIOTICS OF CHRISTMAS!

    Semiotics of Christmas! In the latest issue of QRCA VIEWS magazine, a gorgeous four-page feature in which Zoë Billington interviews me about #semiotics - how it generates #profits for #brands and how #mrx researchers can get involved. Here's an image from the...

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SHOPPER BRAIN CONFERENCE HIGHLIGHTS!

SHOPPER BRAIN CONFERENCE HIGHLIGHTS!

    SHOPPER SEMIOTICS MAKES SALES GO UP! Case studies prove that shoppers buy more stuff when semiotics is applied to retail settings. At the Shopper Brain Conference in Dublin, I shared highlights of semiotic work for Unilever, LEGO and the famous Cushelle...

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