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We make brands better by decoding culture
Emotions are a Performance: A new way to see emotions, using semiotics.
#semiotics of #emotion. When people announce they're #happy, they're often trying to appear #normal. “When I started to look at emotion, specifically, I found that people were often using words such as disgust, happy, sad, devastated, in love, etc., and what I...
Lawes research shortlisted for Business Impact Award
Lawes research shortlisted for Business Impact Award. A ground-breaking research project that we worked on with Narrative Health and MSD is shortlisted for the award 'Best Business Impact' at the recent BOBI awards. Other posts© 2019 Lawes Consulting. All rights...
Writers! How to get the attention of people in business.
Hey, #writers. Do you want to get the attention of people in #business? Here's how to tell #stories that get them to listen and then pay you to craft stories for their #brands and #marketing communications.Upcoming conference, 19th May [email protected] Consumer...
Lawes research shortlisted for Business Impact Award
Lawes Consulting were nominated for an award recently!We worked with Narrative Health and did some ground-breaking research for MSD which is up for a prize!Best Business Impact. www.bhbia.org.uk Click here for the list of nominees https://lnkd.in/dSrE8JU Other...
New Award for Market Researchers
Research Heroes – A celebration of success for the 75th birthday of MRS. The Market Research Society Heroes programme will celebrate individuals who would not necessarily qualify for normal professional recognitions, such as Fellowships, but who have given...
Join the Happiness Project
We’re creating a happiness revolution. Will you join us? The Market Research Society, together with Lawes Consulting, is on a mission to bring a little more happiness (heck, a lot more happiness) into the world of market research with a new insight-bank – The...
Semiotics Poster Exhibition 24 November
Would you dare to show the world your first experiments with #semiotics? Six brave people are doing exactly that in an online exhibition curated by me, Rachel Lawes, with the help of Ray Poynter of #NewMR.The live event is 24 November, see the graphic below for...
Virginia Valentine Award for Cultural Insight
I’ve just been shortlisted for the prestigious Virginia Valentine Award for Cultural Insight! It’s all because I wrote this book. Do you work in #marketing or #mrx? Wish you could do #semiotics? Now you can. All the secrets of this formerly mysterious discipline are...
Fellowship Award announced by Market Research Society
Happy Friday! Very well done to all the market research suppliers who won awards at last night’s Market Research Society (MRS) Oppies. The MRS also announced that I’m a newly-minted Fellow of the Market Research Society, an award given for exceptional and long-term...
Flash Sale: 30% off all books at Kogan Page
Now is your chance to get Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits at a massive 30% discount! Kogan Page is having a flash sale: 30% off all books, this week only. Other posts© 2019 Lawes Consulting. All rights...
Market Research Society Masterclass in Advanced Qualitative Methods.
There's still time to sign up for this Masterclass in Advanced Qualitative Methods. Hosted by the Market Research Society, convened by yours truly, with an all-star panel of trainers. https://www.mrs.org.uk/event/training-courses/advanced-thinking-in-qual-jul20 ...
Using Semiotics in Marketing: Meet the author and ask questions.
Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands respond to social change and social trends – especially useful...
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