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#Semiotics tip of the day: Earn the trust of clients

#Semiotics tip of the day: Earn the trust of clients

 #Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...

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#Semiotics tip of the day

#Semiotics tip of the day

 #Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor brands. Take some #advertising from...

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#Semiotics tip of the day: push yourself to be #creative.

#Semiotics tip of the day: push yourself to be #creative.

 #Semiotics tip of the day: push yourself to be hashtag#creative. Can you draw? Can you write poetry or flash fiction? Do you know why you should have a go? It is about courage. There is something holding nearly everyone back from acquiring these skills:...

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Semiotics Tip – Wreck This Advertising

Semiotics Tip – Wreck This Advertising

 #Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor #brands. Take some #advertising from...

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Semiotics Tip – Brands Serve Consumers

Semiotics Tip – Brands Serve Consumers

  Here's a tip to improve your #semiotics. Put yourself in the position of the consumer. Once they have purchased a #brand, whether it's shoes, coffee or a bank account, they are instantly liable to be made accountable for their choice by other #consumers. The...

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Semiotics Tip – Grow It or Shrink It

Semiotics Tip – Grow It or Shrink It

 Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It's a great way to get consumers' attention. One simple way to find and break a rule is to dramatically alter the size of products....

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Semiotics Tip – Be Clear and Precise

Semiotics Tip – Be Clear and Precise

  #Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...

read more
#Semiotics tip of the day: Identify the Norms

#Semiotics tip of the day: Identify the Norms

 Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It's a great way to get consumers' attention. One simple way to find and break a rule is to dramatically alter the size of products....

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Using Semiotics in Marketing by Rachel Lawes

Using Semiotics in Marketing by Rachel Lawes

  Now available for pre-order, my new book 'Using Semiotics in Marketing'. Will be published 3 March worldwide and 28 March in the United States. Use code AMKSIM20 for 20% off at Kogan! It's a comprehensive how-to guide to semiotics for marketing professionals....

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