Blog

We make brands better by decoding culture

#Semiotics tip of the day: Earn the trust of clients

#Semiotics tip of the day: Earn the trust of clients

 #Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...

read more
#Semiotics tip of the day

#Semiotics tip of the day

 #Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor brands. Take some #advertising from...

read more
#Semiotics tip of the day: push yourself to be #creative.

#Semiotics tip of the day: push yourself to be #creative.

 #Semiotics tip of the day: push yourself to be hashtag#creative. Can you draw? Can you write poetry or flash fiction? Do you know why you should have a go? It is about courage. There is something holding nearly everyone back from acquiring these skills:...

read more
Semiotics Tip – Wreck This Advertising

Semiotics Tip – Wreck This Advertising

 #Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor #brands. Take some #advertising from...

read more
Semiotics Tip – Brands Serve Consumers

Semiotics Tip – Brands Serve Consumers

  Here's a tip to improve your #semiotics. Put yourself in the position of the consumer. Once they have purchased a #brand, whether it's shoes, coffee or a bank account, they are instantly liable to be made accountable for their choice by other #consumers. The...

read more
Semiotics Tip – Grow It or Shrink It

Semiotics Tip – Grow It or Shrink It

 Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It's a great way to get consumers' attention. One simple way to find and break a rule is to dramatically alter the size of products....

read more
Semiotics Tip – Be Clear and Precise

Semiotics Tip – Be Clear and Precise

  #Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...

read more
#Semiotics tip of the day: Identify the Norms

#Semiotics tip of the day: Identify the Norms

 Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It's a great way to get consumers' attention. One simple way to find and break a rule is to dramatically alter the size of products....

read more
Using Semiotics in Marketing by Rachel Lawes

Using Semiotics in Marketing by Rachel Lawes

  Now available for pre-order, my new book 'Using Semiotics in Marketing'. Will be published 3 March worldwide and 28 March in the United States. Use code AMKSIM20 for 20% off at Kogan! It's a comprehensive how-to guide to semiotics for marketing professionals....

read more
Semiotics and the NHS Long Term Plan

Semiotics and the NHS Long Term Plan

  Inspire your marketing strategy using semiotics; benefit from this advice I prepared for the NHS re marketing its Long Term Plan. In April 2019 the Social Research Association North in the UK invited me to give a demonstration of semiotics, showing what it can do...

read more
Are you #woke? Semiotics for social researchers.

Are you #woke? Semiotics for social researchers.

  How can social researchers include semiotics in their repertoire of research methods?   How can semiotics be used to tackle social problems?   These were the two questions on my mind when I conducted an intimate and quite energetic workshop for about 40...

read more

© 2019 Lawes Consulting. All rights reserved.
Website By the Scruff

This site uses cookies. Please read our updated Privacy and cookie policy.