We make brands better by decoding culture
While at the NA Qual360 conference a few days ago I led a workshop called Big Semiotics, in which I set out a series of steps for doing top-down semiotics.
A beauteous event took place online this evening, one that exemplifies contemporary digital culture and also Brit culture.
The Duchess of Cambridge just gave birth and the comments from the public are piling in, on news sites, Twitter and all the other media platforms.
Protein World had an embarrassing time in recent days. London Underground pulled its ad “Are you beach body ready” after protests from consumers, the ads were vandalised and the ASA received hundreds of complaints.