If you’re not reading “Using Semiotics in Retail”, you should know that Chinese marketers already have it. China was the first country to licence the right to publish the book locally. It’s even better in English 😁

This book won an award! Best book on Sales & Marketing, Business Book Awards 2023. “Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales” is available from Amazon, publisher Kogan Page and all good book stores.

#semiotics #retail #marketing #books #publishing #China #globalretail #globalmarketing

Bruna Sperotto Kogan Page Keith Sleight Eniola Akindes Deepa Patel Mo Brownridge Natalie Brewster Rebecca Robert James Wall Kirsty Anniss Marcia Trip Rebecca Taylor-Bell Samantha Preston Global Retail Marketing Association (GRMA)

Kogan Page, Market Research Society (MRS), Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes