by Rachel Lawes | Nov 16, 2020 | Book: Using Semiotics in Marketing, News, Semiotics
Would you dare to show the world your first experiments with #semiotics? Six brave people are doing exactly that in an online exhibition curated by me, Rachel Lawes, with the help of Ray Poynter of #NewMR. The live event is 24 November, see the graphic below for...
by Rachel Lawes | Oct 8, 2020 | Book: Using Semiotics in Marketing
I’ve just been shortlisted for the prestigious Virginia Valentine Award for Cultural Insight! It’s all because I wrote this book. Do you work in #marketing or #mrx? Wish you could do #semiotics? Now you can. All the secrets of this formerly mysterious...
by Rachel Lawes | Sep 25, 2020 | Book: Using Semiotics in Marketing, Market Research, News
Happy Friday! Very well done to all the market research suppliers who won awards at last night’s Market Research Society (MRS) Oppies. The MRS also announced that I’m a newly-minted Fellow of the Market Research Society, an award given for exceptional and...
by Rachel Lawes | Aug 24, 2020 | Book: Using Semiotics in Marketing, Semiotics
Now is your chance to get Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits at a massive 30% discount! Kogan Page is having a flash sale: 30% off all books, this week only....
by Rachel Lawes | Jun 23, 2020 | Book: Using Semiotics in Marketing, Semiotics
Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands respond to social change and social trends – especially...
by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, Semiotics
If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide...
