by Rachel Lawes | Jun 23, 2020 | Book: Using Semiotics in Marketing, Semiotics
Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands respond to social change and social trends – especially...
by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, Semiotics
If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide...
by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, News, Semiotics
March 2020, London. My new book, ‘Using Semiotics in Marketing’ is based on 20 years of commercial experience. It’s my first book and this video shows the moment where I see it for the first time. The book is available from Amazon and also from Kogan...
