Flash Sale: 30% off all books at Kogan Page
Now is your chance to get Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits at a massive 30% discount!
Kogan Page is having a flash sale: 30% off all books, this week only.
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Join the Happiness Project
We’re creating a happiness revolution. Will you join us? The Market Research Society, together with Lawes Consulting, is on a mission to bring a little more happiness (heck, a lot more happiness) into the world of market research with a new insight-bank – The...
Semiotics Poster Exhibition 24 November
Would you dare to show the world your first experiments with #semiotics? Six brave people are doing exactly that in an online exhibition curated by me, Rachel Lawes, with the help of Ray Poynter of #NewMR.The live event is 24 November, see the graphic below for...
Fellowship Award announced by Market Research Society
Happy Friday! Very well done to all the market research suppliers who won awards at last night’s Market Research Society (MRS) Oppies. The MRS also announced that I’m a newly-minted Fellow of the Market Research Society, an award given for exceptional and long-term...
Market Research Society Masterclass in Advanced Qualitative Methods.
There's still time to sign up for this Masterclass in Advanced Qualitative Methods. Hosted by the Market Research Society, convened by yours truly, with an all-star panel of trainers. https://www.mrs.org.uk/event/training-courses/advanced-thinking-in-qual-jul20 ...
Using Semiotics in Marketing: Meet the author and ask questions.
Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands respond to social change and social trends - especially useful at...
I won an award! Fellow of the Market Research Society.
I'm very humbled and honoured to receive this award, which is made to only a few individuals to acknowledge the size and longevity of their contribution to the market research industry. There will be an awards event later this year and I will share photos.
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