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Using Semiotics in Marketing: SEMIOTICS TIP OF THE WEEK – Find & reverse the truisms of your category
Semiotics Tip – Find & reverse the truisms of your category #Semiotics tip of the day. Here’s a fun tool to help you identify and challenge cultural & consumer conventions surrounding your brand, product or category. Truisms are self-evident, obvious truths -...
Using Semiotics in Marketing: SEMIOTICS TIP OF THE WEEK – Tip 5: BE PRECISE WITH LANGUAGE
USING SEMIOTICS IN MARKETING: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide to semiotic research written by Dr Rachel Lawes. SEMIOTICS TIP OF THE WEEK: Tip 5: BE PRECISE WITH LANGUAGE There may be times when...
MRS NAMES RESEARCH HEROES
MRS NAMES RESEARCH HEROES The Market Research Society has published its first set of 25 Research Heroes as part of a year-long programme to spotlight individuals in the research sector. The list includes individuals working in both client-side and supplier-side...
SOLD OUT! MRS Advanced Thinking in Qualitative Research Masterclass 8 July 2021
Advanced Thinking in Qualitative Research Masterclass 8 July 2021 We are pleased to say that PLACES FOR THIS COURSE ARE NOW SOLD OUT! This is a super popular course and our wonderful panel of speakers are very much looking to the course on Thursday. Don't worry if...
BOOK YOUR PLACE NOW! MRS Advanced Thinking in Qualitative Research Masterclass 8 July 2021
Advanced Thinking in Qualitative Research Masterclass 8 July 2021 DELEGATE PLACES STILL AVAILABLE! BOOK NOW! For further information and how to book a place on the course please visit:https://www.mrs.org.uk/event/training-courses/advanced-thinking-in-qual-jul21 Lawes...
The New Abnormal podcast Interview – Dr Rachel Lawes ‘Demystifying Semiotics – what it is and what it can do for you’
Listen to a podcast interview featuring the Dr Rachel Lawes where she talks about Bridezillas, Donald Trump, that guy who stormed Congress wearing a viking helmet, Labour MP Jess Phillips picking up litter and how to talk to the police. Aimed at marketers and anyone...
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