Semiotics

We make brands better by decoding culture

3 Storytelling Tips

3 Storytelling Tips

First Steps in Semiotics This week! #IMPACT2022, the annual conference of the Market Research Society (MRS). I'll be there THIS WEDNESDAY, 16 MARCH, with a hot and juicy skills-sharing session on the #future. Discover your view of the future, using #semiotics. There...

Semiotics Poster Exhibition 24 November

Semiotics Poster Exhibition 24 November

 Would you dare to show the world your first experiments with #semiotics?  Six brave people are doing exactly that in an online exhibition curated by me, Rachel Lawes, with the help of Ray Poynter of #NewMR.The live event is 24 November, see the graphic below for...

Flash Sale: 30% off all books at Kogan Page

Flash Sale: 30% off all books at Kogan Page

 Now is your chance to get Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits at a massive 30% discount! Kogan Page is having a flash sale: 30% off all books, this week only.   Other posts© 2019 Lawes Consulting. All rights...

I won an award! Fellow of the Market Research Society.

I won an award! Fellow of the Market Research Society.

 Protein World had an embarrassing time in recent days. London Underground pulled its ad "Are you beach body ready" after protests from consumers, the ads were vandalised and the ASA received hundreds of complaints. This problem could have been avoided easily with the...

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