First Steps in Semiotics This week! #IMPACT2022, the annual conference of the Market Research Society (MRS). I'll be there THIS WEDNESDAY, 16 MARCH, with a hot and juicy skills-sharing session on the #future. Discover your view of the future, using #semiotics. There...
Would you dare to show the world your first experiments with #semiotics? Six brave people are doing exactly that in an online exhibition curated by me, Rachel Lawes, with the help of Ray Poynter of #NewMR.The live event is 24 November, see the graphic below for...
Now is your chance to get Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits at a massive 30% discount! Kogan Page is having a flash sale: 30% off all books, this week only. Other posts© 2019 Lawes Consulting. All rights...
There's still time to sign up for this Masterclass in Advanced Qualitative Methods. Hosted by the Market Research Society, convened by yours truly, with an all-star panel of trainers. https://www.mrs.org.uk/event/training-courses/advanced-thinking-in-qual-jul20 ...
Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands respond to social change and social trends – especially useful...
Protein World had an embarrassing time in recent days. London Underground pulled its ad "Are you beach body ready" after protests from consumers, the ads were vandalised and the ASA received hundreds of complaints. This problem could have been avoided easily with the...
Dear Independent Market Researchers Marketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research in-house. They are by-passing the traditional interviewer. They are no longer...
Like everything else that consumers encounter, food & food brands are made of semiotic signs. You can learn to use them to make any food seem more appealing. Find out how with me, Rachel Lawes, 9 July, The Disruptors, a White Bear Studios event. Sign up using...
Do you design logos? This exclusive podcast interview is for YOU. Listeners said: “incredible”; “a goldmine”; “I’m definitely buying the book”. WARNING: podcast contains weed, video games, the adult entertainment industry and the hated Papyrus font. Semiotics for...