Semiotics makes brands more appealing and successful.

  •  It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world.
  •  It helps brands respond to social change and social trends – especially useful at times of natural disaster and civil unrest.
  •  It unlocks the secrets of consumer behaviour.

Now there’s a new book, especially for marketers, which puts the power of semiotics in your hands. You can meet the author in this free webinar hosted by publisher Kogan Page.

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