Semiotics makes brands more appealing and successful.
- It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world.
- It helps brands respond to social change and social trends – especially useful at times of natural disaster and civil unrest.
- It unlocks the secrets of consumer behaviour.
Now there’s a new book, especially for marketers, which puts the power of semiotics in your hands. You can meet the author in this free webinar hosted by publisher Kogan Page.