Lawes research shortlisted for Business Impact Award. A ground-breaking research project that we worked on with Narrative Health and MSD is shortlisted for the award 'Best Business Impact' at the recent BOBI awards. Other posts© 2019 Lawes Consulting. All rights...
Dear Independent Market Researchers Marketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research in-house. They are by-passing the traditional interviewer. They are no longer...
Like everything else that consumers encounter, food & food brands are made of semiotic signs. You can learn to use them to make any food seem more appealing. Find out how with me, Rachel Lawes, 9 July, The Disruptors, a White Bear Studios event. Sign up using...
Other posts© 2019 Lawes Consulting. All rights reserved.Website By the Scruff
How can social researchers include semiotics in their repertoire of research methods? How can semiotics be used to tackle social problems? These were the two questions on my mind when I conducted an intimate and quite energetic workshop for about 40...
I've been supplying semiotics for 20 years. When you do it for a long time, it doesn't switch off. It takes over your life outside work. Here's what happened to me. True story. . I CAN READ PHOTOS JUST LIKE WORDS In much the same way that people pester their...