News

We make brands better by decoding culture

Consumers Beat Marketers At Using AI

Consumers Beat Marketers At Using AI

  Consumers Beat Marketers At Using AI If you're using AI to count things, you're missing the best part. Yes, you can use it assemble massive data sets and count the frequency of words and images. There's a lot of talk about '#semiotics at scale' that focuses on...

Double the Effectiveness of your Shopper Marketing

Double the Effectiveness of your Shopper Marketing

  Double the Effectiveness of your Shopper Marketing The sales uplift generated by Unilever's in-house shopper marketing app "easily more or less doubled" thanks to #semiotics by Rachel Lawes, said Keith Sleight at the trade show Retail Week Live in London (2022)....

Yes, I have relevant experience in your category

Yes, I have relevant experience in your category

  Yes, I have relevant experience in your category. Of course, I've been building global, commercial experience for 25 years. Whether it's a personal favourite such as #pharmaceuticals, #aviation, #banking, #whisky, #publishing, or any of dozens of other specialised...

Blank Expressions Make Us Feel Like Gods

Blank Expressions Make Us Feel Like Gods

  Blank Expressions Make Us Feel Like Gods Why do consumers enjoy blank expressions? Because they like being empowered to fill up empty spaces and decide what other people are feeling. It makes us feel like gods. #hellokitty #miffy #calvinklein The blank expression...

What causes social behaviour?

What causes social behaviour?

  What causes social behaviour? When explaining the behaviour of your customers, look for economical explanations. Social behaviour usually has local, social causes. These causes are visible more often than they are hidden. I was a psychologist before I was a...

This site uses cookies. Please read our updated Privacy and cookie policy.

Business Book Awards Winner 2023

Read More