by Rachel Lawes | Oct 15, 2018 | News
Brands need a better understanding of authenticity so that they can offer consumers what they actually want. Refusing to pay fraudulent Instagram influencers saves money but is not in itself ‘creating authentic relationships’. Qualitative analysis reveals why...
by Rachel Lawes | Aug 28, 2018 | News
If you’re seeing a lot of platitudes issuing from what seems to be a fake Warren Buffett Twitter account & you are wondering how to extract any value from moral pronouncements that you could easily have come up with yourself, here’s a technique from...
by Rachel Lawes | Aug 10, 2018 | News
Poster for Mike Leigh’s 1999 film Topsy-Turvy This article is for everyone who works in advertising or entertainment or who makes products which serve no higher purpose than pleasing people in seemingly trivial ways, from beer to chocolate. Making wildly popular...
by Rachel Lawes | Aug 6, 2018 | News
Photo by Glenn Carstens-Peters on Unsplashed You think you’ve already heard the news. Playing games rots children’s brains and makes them unable to speak or learn at school. Fortnite makes teens beat up their parents, take drugs and throw themselves from tall...
by Rachel Lawes | Aug 1, 2018 | News
Photo by King’s Church International on Unsplash There’s lots of debate about targeted marketing versus mass marketing, this week’s feature in The New Statesman, by Ian Leslie, being just one example. The pro-targeted-marketing argument goes like...
by Rachel Lawes | Jun 13, 2018 | News
Bruce Hallas is the owner of Marmalade Box, an innovative and progressive information security practice. He has a podcast called Rethinking The Human Factor and in each episode he interviews someone who’s famous for their expertise or unique perspective on human...
