Virginia Valentine Award for Cultural Insight

by Oct 8, 2020Book: Using Semiotics in Marketing

I’ve just been shortlisted for the prestigious Virginia Valentine Award for Cultural Insight! It’s all because I wrote this book. Do you work in #marketing or #mrx? Wish you could do #semiotics? Now you can. All the secrets of this formerly mysterious discipline are shared in this book, in accessible language, with tons of case studies. Thank you so much, Market Research Society (MRS) and many congratulations to my fellow nominees.

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