March 2020, London. My new book, ‘Using Semiotics in Marketing’ is based on 20 years of commercial experience. It’s my first book and this video shows the moment where I see it for the first time. The book is available from Amazon and also from Kogan Page.
- Independent market researchers: Future-proof your career in research using semiotics. Webinar 25 June 2020
- Make any food or drink brand more appealing using semiotics: 9 July 2020
- Logo Designers: become more powerful than ever before.
- Free semiotics for NGO, Charity and Non-profit marketers. Hosted by ESOMAR Foundation. 13 May.
- “Using Semiotics in Marketing” – special read-along with the author – last-minute places available.