March 2020, London. My new book, ‘Using Semiotics in Marketing’ is based on 20 years of commercial experience. It’s my first book and this video shows the moment where I see it for the first time. The book is available from Amazon and also from Kogan Page.
- Market Research Society Masterclass in Advanced Qualitative Methods.
- Using Semiotics in Marketing: Meet the author and ask questions.
- I won an award! Fellow of the Market Research Society.
- Independent market researchers: Future-proof your career in research using semiotics. Webinar 25 June 2020
- Make any food or drink brand more appealing using semiotics: 9 July 2020