SOLD OUT! Excited market researchers grab tickets for October’s MRS Masterclass in Advanced Qualitative Methods. Amazed delegates give 5-star reviews. “Incredible session” “I’m now much more creative” “Speakers show vast experience” STARS GATHER THIS HALLOWEEN This...

    “You are asking what kind of a society needed to produce those texts. Why are they needed? Who benefits from their existence? Are things different in other parts of the world or were they different at other points in history?” Find out more by reading Using...

Semiotics is popularly defined as ‘the study of signs and symbols’ but it is also the study of the art of persuasion. As such, it is a powerful tool in the hands of anyone who works with brands or consumers. It is an invigorating and far-reaching method that changes...

  Sign – A semiotic sign is a small unit of communication that carries meaning. Signs include objects and visual images, words, sounds and sound effects, design elements and physical gestures. The meaning of signs is culturally and historically specific. The meaning...

  Semiotics is not the study of individual humans, it is the study of culture. We are not sampling people, we are sampling cultural output. One way to achieve validity is to make sure that we cut a generous slice of culture for inspection. This will save you from...

    Most customers of British businesses are mass-market and working-class. But most people who work in marketing and advertising are very middle class. There’s a huge KNOWLEDGE GAP in the marketing industry concerning who we are selling to and what they want....

  A Magnum brand refresh included semiotics consultancy from Lawes Consulting. The brand showed immediate growth in the “high single digits” according to Unilever, https://www.unilever.com/news/press-and-media/press-releases/2022/unilever-full-year-results-2021/. You...

  Shortlist for LJ Ross' Northern Photography Prize announced - BBC News Northern artists are winning prizes for their stunning and emotional photography. It takes an artist to make pictures like these. But it takes semiotics to decode photos, breaking them into signs...

  Commonwealth Games: Bull creator delighted by scrapheap reprieve - BBC News The public in Birmingham, UK, saved a 10-metre-high mechanical bull from being removed from the city centre. Public outcry was sparked when the bull, which was placed in Centenary Square to...

  Lancashire and Cumbria trial drones for blood sample deliveries - BBC News The new friendly face of drones, transporting your blood by air. Viewed as semiotic signs, drones do not have a brilliant image. They’re a bit like large insects: black, noisy, flying around...

  https://www.linkedin.com/feed/update/urn:li:activity:6967202739290284032/ More secrets of semiotics revealed! Ollie Banks invited @DrRachelLawes on his fabulous podcast, and what a star-studded line up she is a part of. Tune in for Rachel’s episode with Ollie, or...

  RESEARCH LIVE - DIVERSE-OWNED AGENCY COLLECTIVE LAUNCHED! Congratulations and thanks to Fiona for setting this up. We’re very honoured to be a member of this network, with so many dedicated and committed people.  If you want diversity for your brand or business,...