How to make your display of mass-produced products into a work of art. People want hand-crafted things, don’t they? They want things that are unique. They want to avoid thinking of the factory. Mass production isn’t romantic or pretty. So why were people transfixed...
What Drives Shopping Joanna Lepore includes me in her exclusive panel of experts on #retail, #shoppermarketing and the #future. Thanks, Joanna and Looking Outside, it's a great honour to work with you. From Looking Outside’s LinkedIn post: $3,800. That's the average...
#Semiotics is for everyone, and you can do semiotics whether you are a client-side or agency-side researcher. If you're already an expert, here's my philosophy:- Don't hoard your knowledge. Share it. Be generous with it.- Be transparent. There is no need for...
5 Ways to Create Shopper Desire How to create #desire in #shoppers. 5 easy techniques. Last week I wrote about an experience with Robinsons Mini concentrated squash which was confusing, then delightful. I knew that if there were more flavours I would buy them all....
Shoppers need help: Robinsons Mini fruit squash A shopper's tale of confusion, disappointment, & finally happiness. Good morning Britvic plc! Last weekend I was at Waterloo station, after a day out with my young nephew. He always wants a bar of chocolate to eat...
Advertisers, retailers and retail marketers! Make room for people to insert their bodies into your display. Don't cram every available space with your own messages and products. People will take photos of themselves with your display and you'll have created an...
SINCERITY BEATS AUTHENTICITY AUTHENTICITY was a #Millennial thing, and they messed it up (sorry, Millennials). Gen Z threw it out and replaced it with SINCERITY. Here's why. Abridged extracts from the new edition of "Using #Semiotics in #Marketing". What went wrong...
About 10 years ago, when I was single & dating, I met a woman. Or rather, we got as far as the precursor to meeting, which was a phone call. You can tell it was the olden days. When she called, it was the weekend and I was cleaning my house. I had my phone in my...
The meaning of #colour, and how to receive love by showing love. #Semiotics tips of the day. This is a composite photo, a combination of two snaps which I took in Birmingham. I was doing a semiotic field trip there. Remind me to tell you another time why #fieldwork...