If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide...
Unboxing your first book is like seeing a new baby for the first time.
Ever wondered how ad agencies use semiotics? Matt Gladstone Strategy Partner of GREY London and Dr Rachel Lawes, author of ‘Using Semiotics in Marketing’ interviewed by Louella Miles in an exclusive AQR webinar. AQR: What can semiotics do? Rachel: What semiotics can...
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#Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor brands. Take some #advertising from...
#Semiotics tip of the day: push yourself to be hashtag#creative. Can you draw? Can you write poetry or flash fiction? Do you know why you should have a go? It is about courage. There is something holding nearly everyone back from acquiring these skills:...
- Use words that your client can understand. - Focus on their business objectives. - Get to the point. Did you write this sentence as you attempted to describe a brand of furniture polish? "Sensorial machinations pave the way to a tangible method of child-like...
#Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor #brands. Take some #advertising from...
Here's a tip to improve your #semiotics. Put yourself in the position of the consumer. Once they have purchased a #brand, whether it's shoes, coffee or a bank account, they are instantly liable to be made accountable for their choice by other #consumers. The...