Semiotics Tip – Brands Serve Consumers

Semiotics Tip – Brands Serve Consumers

Semiotics Tip – Brands Serve Consumers  Here’s a tip to improve your #semiotics. Put yourself in the position of the consumer. Once they have purchased a #brand, whether it’s shoes, coffee or a bank account, they are instantly liable to be made...
Semiotics Tip – Grow It or Shrink It

Semiotics Tip – Grow It or Shrink It

Semiotics Tip – Grow It or Shrink It Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It’s a great way to get consumers’ attention. One simple way to find and break a rule...
Semiotics Tip – Be Clear and Precise

Semiotics Tip – Be Clear and Precise

Semiotics Tip – Be Clear and Precise #Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be...
#Semiotics tip of the day: Identify the Norms

#Semiotics tip of the day: Identify the Norms

#Semiotics tip of the day: Identify the Norms Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It’s a great way to get consumers’ attention. One simple way to find and break a...
Using Semiotics in Marketing by Rachel Lawes

Using Semiotics in Marketing by Rachel Lawes

Using Semiotics in Marketing by Rachel Lawes Now available for pre-order, my new book ‘Using Semiotics in Marketing’. Will be published 3 March worldwide and 28 March in the United States. Use code AMKSIM20 for 20% off at Kogan! It’s a comprehensive...
Semiotics and the NHS Long Term Plan

Semiotics and the NHS Long Term Plan

Semiotics and the NHS Long Term Plan Inspire your marketing strategy using semiotics; benefit from this advice I prepared for the NHS re marketing its Long Term Plan. In April 2019 the Social Research Association North in the UK invited me to give a demonstration of...

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