YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions.- Bring your comments, questions and marketing problems for...

    MRS IMPACT Conference 2022: video now available on-demand! The theme of IMPACT this year is...

  Qual360EU just happened in Berlin. It was a star-studded conference, full of adventures and...

  THERE'S STILL TIME! BOOK YOUR TICKETS FOR QUAL360; THIS WEEK, 6 APRIL. LEARN THE SECRETS OF SHOPPER SEMIOTICS WITH UNILEVER & RACHEL LAWES How to completely refresh your view of retail and see a vision of the #future that you've never seen before. There's a NEW...

  NEXT WEEK, 6 APRIL. LEARN THE SECRETS OF SHOPPER SEMIOTICS WITH UNILEVER & RACHEL LAWES Unilever uses Lawes semiotics to improve shopping for consumers, retailers and brands. You can hear the story in Unilever's own words at Qual360 Europe 2022, in Berlin....

  This week! #IMPACT2022, the annual conference of the Market Research Society (MRS). I'll be there THIS WEDNESDAY, 16 MARCH, with a hot and juicy skills-sharing session on the #future. Discover your view of the future, using #semiotics. There is still just about time...

  If you work in #retail #marketing there's a #podcast episode coming your way that you don't want to miss. If you're young and at the start of an amazing career in marketing, this episode will introduce you to cutting-edge #insights and eye-opening new views of the...

  THERE'S STILL TIME to get your ticket to #impact2022, the annual conference of the Market Research Society (MRS). I have a VERY EXCITING session lined up for you on WEDS 16 MARCH. I prepared it especially for you and it's about the consumers and retailers of today...

  How to completely refresh your view of retail and see a vision of the #future that you've never seen before. There's a NEW book on #semiotics. It's all about #retail #marketing and it was published just this month. It breaks new ground with semiotics, revealing...

  Qualitative researchers, how much would you love to be able to speak with confidence on The #Future? Join me for a Skills Zone training session at IMPACT, the conference of the Market Research Society (MRS), March 16th 2022. Much qual research is located in the here...

 LAUNCH DAY IS HERE! "Using #Semiotics in #Retail: Leverage consumer #insight to engage #shoppers and boost #sales" publishes today. Took a year to make, including 7 months of writing. It's packed full of groundbreaking semiotic insight and marketing strategy that...