WATCH NOW! Dr. Rachel Lawes at MRS Impact 2022

by Apr 21, 2022News


MRS IMPACT Conference 2022: video now available on-demand! The theme of IMPACT this year is “reinvention”, including building an economically robust future based on what we have learnt from the past. Newly-released videos from the conference are a must-see for anyone in the market research industry, especially if qualitative research is your speciality. It’s hot, topical content that you don’t want to miss out on.  

Featuring a Skills Zone training session in semiotics hosted by Dr. Rachel Lawes. This session is a quick crash course in semiotics that will:

  • EQUIP you with the essential terms and knowledge to get started with semiotics
  • KICK START your ability to tackle big topics using semiotics, with key prompts and trigger questions
  • REVEAL exciting insights about the future of business, retail and humanity.

Semiotics is a tool for thinking and you can use it to help answer the biggest issues in marketing and market research for today and tomorrow: the #metaverse#China and #decentralised economies. 

View more conference presentations at Impact

Get 20% off your copy of “Using Semiotics in Retail” when you use code SEMIOTICS20 at Rachel Lawes ( . “Using Semiotics in Retail” is also available worldwide from Amazon and all good bookstores.

#semiotics #marketing #mrs #impact2022 #future #research #skills #consumerinsights #retail #mrx #marketresearch

John BizzellMarc BrennerPetta NaylorKogan PageNatasha TulettLawes Consulting Ltd 


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