I'm grateful to Unilever and perhaps you will be too when you see what I have for you. Unilever graciously and generously allowed me to feature in my new book, "Using Semiotics in Retail", an in-depth interview with Global Shopping Insight Manager Iris Cremers 🍏 and...

 "Consumer needs" as a concept steamrollers over "consumer wants" which IMO are frequently more interesting, as well as more profitable than tedious needs. I need dental care. I want perfume. That was my shopping day today. They cost about the same. I know which one...

 THE PAIN OF NOT BEING ABLE TO AFFORD THINGS IS CHRONIC The pain of not being able to afford things is chronic. It’s part of a constellation of problems, curtailed life opportunities, humiliations and social exclusions. Some consumers, especially in adulthood, cope by...

 LET'S USE OUR POWERS FOR GOOD INSTEAD OF EVIL. How do we in #marketing use our powers for good instead of evil? How do we get past the temptation to simply drive people to consume and instead nudge them - and our brand-owning clients and employers - towards more...

 RETAIL WORKERS OF THE FUTURE Who will work in the retail stores of the future? What will they do? Will they be highly-paid super-ambassadors for your brand, as many writers on the future of retail suggest? If so, how are you going to persuade them that working with...

 "I can feel the serotonin kicking in.""This is the most exciting thing I've ever witnessed.""It brings me to tears.""I HAVE NEVER HAD THIS MUCH ADRENALINE." Quiz question: what unusual stock market event of 2021 produced these ecstatic reactions from thousands of...

 Retailers & retail marketers. How would you like to be able to do all of these things? We have tools for you. 1. Get shoppers’ attention.2. Engage shoppers.3. Sell.4. Manage categories.5. Ease shopper navigation and get the best out of signage.6. Deliver superior...

 My Shopping Shame. True confessions: shopping addiction, #decision making and shopper #needs https://lnkd.in/dyzyK5cW Dr Rachel Lawes Kogan Page #shopper #decision #needs #retail #decisionmaking #semiotics #marketer Available for pre-order now! Get a special...

 If you work in #marketing and especially #retail, #semiotics is going to set your world on fire in 2022. I have many, many revelations for you all through this year. A few headlines: FEBRUARY #Book launch "Using Semiotics in Retail: Leverage Consumer Insight to...

 Upcoming book "Using Semiotics in Retail"​ is full of original content. Here's how it differs from the first book. Following the success of "Using Semiotics in Marketing" (2020, Kogan Page), a very shiny NEW book on applying semiotics to retail is almost here....

 BIG BIG ANNOUNCEMENT!!! We are thrilled to announce the launch of our NEW BOOK! SEMIOTICS IN RETAILHow to win at retail! BIGGER. BETTER. SEXIER. Available for pre-order now! Get a special pre-order discount of 20% off with the code KOGANPAGE20 at...

  JUST A FEW DAYS AWAY! BOOK YOUR PLACE NOW! Advanced Thinking in Qualitative Research Masterclass 24 November 2021 In collaboration with the Market Research Society (MRS) we are pleased to announce that we will be again hosting an intensive one-day virtual...