5 Ways to Create Shopper Desire How to create #desire in #shoppers. 5 easy techniques. Last week I wrote about an experience with Robinsons Mini concentrated squash which was confusing, then delightful. I knew that if there were more flavours I would buy them all....

  Shoppers need help: Robinsons Mini fruit squash A shopper's tale of confusion, disappointment, & finally happiness. Good morning Britvic plc! Last weekend I was at Waterloo station, after a day out with my young nephew. He always wants a bar of chocolate to eat...

  Advertisers, retailers and retail marketers! Make room for people to insert their bodies into your display. Don't cram every available space with your own messages and products. People will take photos of themselves with your display and you'll have created an...

  SINCERITY BEATS AUTHENTICITY AUTHENTICITY was a #Millennial thing, and they messed it up (sorry, Millennials). Gen Z threw it out and replaced it with SINCERITY. Here's why. Abridged extracts from the new edition of "Using #Semiotics in #Marketing". What went wrong...

  About 10 years ago, when I was single & dating, I met a woman. Or rather, we got as far as the precursor to meeting, which was a phone call. You can tell it was the olden days. When she called, it was the weekend and I was cleaning my house. I had my phone in my...

  The meaning of #colour, and how to receive love by showing love. #Semiotics tips of the day. This is a composite photo, a combination of two snaps which I took in Birmingham. I was doing a semiotic field trip there. Remind me to tell you another time why #fieldwork...

  GROW IT OR SHRINK IT. Make your product instantly more interesting to consumers by making it either much larger or much smaller than they thought it was going to be. People have an idea of what size things should be, learned and refined from an early age. Having...

  Stop trying to be sexy. You don't need it and your storytelling improves without it. I often take my young nephew Ben to the cinema at weekends, I let him choose the film about two-thirds of the time. We went to see The Meg 2 a few months ago, then last weekend we...

  How to be #calm and #happy in the morning, my personal recipe. For years and years, my morning 'routine' used to consist of: wake up with a jolt of adrenaline, drink a strong coffee, go to my desk and start tackling my to-do list. Over time, my blood pressure...

  #Semiotics friends! The MRS Semiotics & Cultural Insights Conference is coming up very soon, 1 February. I chaired this event last year and presented with my client the LEGO Group on our groundbreaking shopper research. Can confirm that it's great event....

    Semiotics of Christmas! In the latest issue of QRCA VIEWS magazine, a gorgeous four-page feature in which Zoë Billington interviews me about #semiotics - how it generates #profits for #brands and how #mrx researchers can get involved. Here's an image from the...

    SHOPPER SEMIOTICS MAKES SALES GO UP! Case studies prove that shoppers buy more stuff when semiotics is applied to retail settings. At the Shopper Brain Conference in Dublin, I shared highlights of semiotic work for Unilever, LEGO and the famous Cushelle...