Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It's a great way to get consumers' attention. One simple way to find and break a rule is to dramatically alter the size of products....
#Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...
Semiotics tip of the day: use #semiotics to identify the norms or conventional rules surrounding things, then break the rules. It's a great way to get consumers' attention. One simple way to find and break a rule is to dramatically alter the size of products....
Now available for pre-order, my new book 'Using Semiotics in Marketing'. Will be published 3 March worldwide and 28 March in the United States. Use code AMKSIM20 for 20% off at Kogan! It's a comprehensive how-to guide to semiotics for marketing professionals....
Inspire your marketing strategy using semiotics; benefit from this advice I prepared for the NHS re marketing its Long Term Plan. In April 2019 the Social Research Association North in the UK invited me to give a demonstration of semiotics, showing what it can do...
How can social researchers include semiotics in their repertoire of research methods? How can semiotics be used to tackle social problems? These were the two questions on my mind when I conducted an intimate and quite energetic workshop for about 40...
I've been supplying semiotics for 20 years. When you do it for a long time, it doesn't switch off. It takes over your life outside work. Here's what happened to me. True story. . I CAN READ PHOTOS JUST LIKE WORDS In much the same way that people pester their...
The same question lands on my desk all the time. 'How do we talk about this trending social issue without being patronising?' The answer is going to come down to pronouns, which can bring with them a shift of perspective. Brands that are having a problem...
There’s lots of debate about targeted marketing versus mass marketing, this week’s feature in The New Statesman, by Ian Leslie, being just one example.