Using Semiotics in Marketing by Rachel Lawes
Now available for pre-order, my new book ‘Using Semiotics in Marketing’. Will be published 3 March worldwide and 28 March in the United States.
Use code AMKSIM20 for 20% off at Kogan!
It’s a comprehensive how-to guide to semiotics for marketing professionals. Not limited to data analysis, this book takes you all the way from ‘maybe semiotics would be a good idea’ to turning insights into profit-making business strategy. I hope you enjoy it as much as I enjoyed writing it!
Hard copy available for pre order now.
ebook will become available on the date of publication
Independent market researchers: Future-proof your career in research using semiotics. Webinar 25 June 2020
Dear Independent Market Researchers Marketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research in-house. They are by-passing the traditional interviewer. They are no longer impressed...
Like everything else that consumers encounter, food & food brands are made of semiotic signs. You can learn to use them to make any food seem more appealing. Find out how with me, Rachel Lawes, 9 July, The Disruptors, a White Bear Studios event. Sign up using this...
in association with DR RACHEL LAWES Do you design logos? This exclusive podcast interview is for YOU. Listeners said: "incredible"; "a goldmine"; "I'm definitely buying the book". WARNING: podcast contains weed, video games, the adult entertainment industry and the...
If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide...
Unboxing my first book, “Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits.”
Unboxing your first book is like seeing a new baby for the first time.