https://www.linkedin.com/feed/update/urn:li:activity:6967202739290284032/

More secrets of semiotics revealed! Ollie Banks invited @DrRachelLawes on his fabulous podcast, and what a star-studded line up she is a part of.

Tune in for Rachel’s episode with Ollie, or read, “Using Semiotics in Retail; Leverage consumer insight to engage shoppers and boost sales”. Available worldwide from Amazon, publisher koganpage.com and all good bookstores.

#future #business #consumerneeds #consumerinsight #retail #semiotics #qualitativeresearch #shoppers #shopperinsight #sales #colour #color #fmcg #packaging #branding #sales

Market Research Society (MRS) Kogan Page Marketing & Communications, Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes