Semiotics is popularly defined as ‘the study of signs and symbols’ but it is also the study of the art of persuasion. As such, it is a powerful tool in the hands of anyone who works with brands or consumers. It is an invigorating and far-reaching method that changes the worldview of all who use it.

Find out more by reading Using Semiotics in Marketing (koganpage.com).

#semiotics #brands #branding #shopping #desire #signs #symbols #culture #consumerinsight #shopperinsight #marketing #marketresearch

Market Research Society (MRS), Kogan Page Marketing & Communications, Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes

Photo by Moses Janga on Unsplash