SEMIOTICS NEWS!

A NEW EDITION OF “USING SEMIOTICS IN “MARKETING”

3 March 2023

THE essential how-to guide to semiotics. Teach yourself and become a professional.

NEW for the second edition. How to apply semiotics in times of social change.

ENDORSED by P&G, McDonald’s, ITV, Grey, LATAM Airlines, Unilever
Available worldwide, Amazon and all good bookstores.

Get 20% OFF when you pre-order at publisher Kogan Page www.koganpage.com

Using Semiotics in Marketing (koganpage.com)

#marketresearch #consumerinsight #shopperinsight #semiotics #signs #symbols #codes #culture #research #mrx #books #brands #branding #advertising #packaging #design

Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Kogan Page Marketing & Communications, Market Research Society (MRS), Procter & Gamble, McDonald’s, ITV, Grey London, LATAM Airlines, Unilever, Nick Harrington, Joanna Lepore, Fiona Keyte, André D’Abreu, Trish Rajo Brea