Many thanks to wonderful Joanna Lepore of McDonald’s for endorsing the BRAND NEW EDITION of USING SEMIOTICS IN MARKETING!

Loads of new content! Semiotics in a time of seismic social change.

3 March 2023, Europe, Worldwide. 28 March, United States.

Available worldwide, Amazon and all good bookstores.

Get a 20% DISCOUNT when you buy from publisher koganpage.com – apply code SEMIOTICS at checkout.

#semiotics #signs #codes #culture #brands #marketing #marketresearch #consumerinsight #mrx #books #publishing #millennials #zoomers #emotions #inclusivity #DEI #socialchange #bekind #advertising

Lawes Consulting Ltd, Kogan Page Marketing & Communications, Bruna Sperotto, Dr Rachel Lawes, Joe Lawes, Joanna Lepore