Many thanks to wonderful Dr. Panagiotis Kokkalis of the Rochester Institute of Technology, Dubai for endorsing the BRAND NEW EDITION of USING SEMIOTICS IN MARKETING!

Loads of new content! Semiotics in a time of seismic social change.

3 March 2023, Europe, Worldwide. 28 March, United States.

Available worldwide, Amazon and all good bookstores.

Get a 20% DISCOUNT when you buy from publisher koganpage.com – apply code SEMIOTICS at checkout.

#semiotics #signs #codes #culture #brands #marketing #marketresearch #consumerinsight #mrx #books #publishing #millennials #zoomers #emotions #inclusivity #DEI #socialchange #bekind #advertising

Lawes Consulting Ltd, Kogan Page, Bruna Sperotto, Dr Rachel Lawes, Joe Lawes, Rochester Institute of Technology, Dubai (RIT Dubai), Panagiotis Kokkalis, PhD