Many many thanks to the Business Book Awards. My book “Using Semiotics in Retail” is the winner of the Sales & Marketing category, BBA 2023.

www.linkedin.com/feed/update/urn:li:activity:7074279259892019200/

To say I was surprised would be an understatement. I wasn’t even there, I was at home nursing a cold and didn’t find out that I’d won until the next day! Many thanks to all the judges. Well done to all the other winners. Thanks also to my publisher Kogan Page, especially Christopher Cudmore for collecting the trophy for me.

You can see me unbox the trophy when I meet Alison Jones for her podcast, the Extraordinary Business Book Club, on 12 July. We’re recording a video so you can watch me being surprised.

Get your copy! Using Semiotics in Retail is available worldwide, including from Amazon and publisher Kogan Page.
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales eBook : Lawes, Rachel: Amazon.co.uk: Books
Using Semiotics in Retail (koganpage.com)

#extraordinarybusinessbookclub #books #publishing #semiotics #retail #shopperinsight #businessimpact #winner #bba2023 #businessbookawards

@koganpage @lawes.consulting, @drrachellawes, @jgdlawes