Would YOU like to write a book? You can! Here’s how.

Alison Jones of the Extraordinary Business Book Club interviews Rachel Lawes about her process for writing. As you’d expect from Rachel, there’s a very clear method that ANYONE can use if they want to write a book.

“I’m not going to live to be 10,000 years old, so I’d rather only write material that someone’s actually going to use. So top-down writing works for me because it’s a very economical way to write.”

Alison is interviewing Rachel because her recent book “Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales” is the WINNER of the Sales & Marketing category, Business Book Awards 2023.

This is the first time Rachel saw the trophy she’d won – you can see it unboxed on camera!

LINKS:

Here’s a link to the Extraordinary Business Books website. On this page you can view the video of the interview, listen to an audio-only version and/or read the transcript.

Episode 375 – Semiotics & structure with Rachel Lawes – The Extraordinary Business Book Club.

http://extraordinarybusinessbooks.com/episode-375-semiotics-structure-with-rachel-lawes/

Here’s a link to the EBBC YouTube channel where you can see the video.

https://youtu.be/6W2xvog0p7w

Get your copy of “Using Semiotics in Retail”. Available worldwide from Amazon and all good bookstores.

When you buy from publisher Kogan Page, you can get 20% off this and Rachel’s other books, apply code SEMIOTICS at checkout. Using Semiotics in Retail | Kogan Page

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EBBC London – Entrepreneurial Business Book Club, Business Book Awards, Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Kogan Page Marketing & Communications, Natasha Tulett Donna Goddard Alison Jones