Dr. Rachel is the author of “Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales” (Kogan Page). The book is the winner of the Sales & Marketing category of the Business Book Awards 2023. 

Alison Jones, host of the podcast “Extraordinary Business Book Club” invited Rachel on her show to talk about the prize-winning book. Use this link to hear the interview and see Rachel unbox her award! https://extraordinarybusinessbooks.com/episode-375-semiotics-structure-with-rachel-lawes/ 

In the latest episode of EBBC, Alison has done a “best bits” compilation of her favourite writers and books. Rachel and her book “Using Semiotics in Retail” are featured! Here’s the link. https://extraordinarybusinessbooks.com/episode-380-all-about-the-voice/ 

Provocative as ever, Rachel says there’s only ONE good reason for writing a book, and it’s not because the author is trying to increase their own sales. Find out that one good reason by tuning in to the podcast.

Get your copy of “Using Semiotics in Retail”. Available worldwide from Amazon and all good bookstores.
 
When you buy from publisher Kogan Page, you can get 20% off this and Rachel’s other books, apply code SEMIOTICS at checkout. https://www.koganpage.com/marketing-communications/using-semiotics-in-retail-9781398603820

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Business Book Awards, Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Kogan Page Marketing & Communications, Natasha Tulett Donna Goddard Alison Jones