LIVE & DIRECT! Award-winning shopper semiotics with Dr Rachel Lawes.

Meet Rachel and discover “Semiotics – The Secret Weapon of Shopper Marketers” on 25 October. That’s Day 1 of the world-famous SHOPPER BRAIN Conference in Dublin.

Find out how:
• Big brands and retailers are using semiotics to make their sales go up
• You can do semiotics! Practical moves that stimulate shoppers
• Satisfy emerging needs and the customers of the future.

Click Here to book your tickets now! Europe — Shopper Brain Conference

Rachel’s book “Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales” is the WINNER of the Sales & Marketing category, Business Book Awards 2023. Available worldwide from Amazon and all good bookstores.

When you buy from publisher Kogan Page, you can get 20% off this and Rachel’s other books, apply code SEMIOTICS at checkout. Using Semiotics in Retail | Kogan Page Using Semiotics in Retail | Kogan Page

#shopping #psychology #semiotics #signs #symbols #brands #retail #marketing #research #mrx #marketresearch #fixtures #aisles #packaging #architecture #catagorymanagement #shoppers #shopping #shopperinsight #shopperneeds

Shopper Brain Conference, Kogan Page Marketing & Communications, Market Research Society (MRS), Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Carla Nagel, Natasha Tulett

Special thanks to Unilever, Keith Sleight, Iris Cremers 🍏 Corinne Trentadue who helped make this book a success by sharing the many ways that Unilever brands apply semiotics by Lawes Consulting.