DR. RACHEL LAWES speaking today at the SHOPPER BRAIN CONFERENCE (25th-26th Oct)!

She will be in the conference room in 15mins if people want to chat at lunch.

Later today…

15:15-15:45 (25th Oct)

Dr Rachel Lawes, author of ‘Using Semiotics in Retail’ and ‘Using Semiotics in Marketing’

Semiotics – The Secret Weapon of Shopper Marketers
• Big brands and retailers are using semiotics to make their sales go up
• You can do semiotics! Practical moves that stimulate shoppers
• How to satisfy emerging needs and the customers of the future.

#shopperbrain #shopping #psychology #semiotics #signs #symbols #brands #retail #marketing #research #mrx #marketresearch #fixtures #aisles #packaging #architecture #catagorymanagement #shoppers #shopping #shopperinsight #shopperneeds

Shopper Brain Conference, Kogan Page Marketing & Communications, Market Research Society (MRS), Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Carla Nagel, Natasha Tulett, Sara Hoeflaken