Double the Effectiveness of your Shopper Marketing

The sales uplift generated by Unilever’s in-house shopper marketing app “easily more or less doubled” thanks to #semiotics by Rachel Lawes, said Keith Sleight at the trade show Retail Week Live in London (2022).

It’s no surprise that Rachel’s book “Using Semiotics in Retail” won an award the following year. It was voted Best Book on Sales & Marketing, Business Book Awards, 2023.

If you’d like to double the effectiveness of your shopper marketing, you know who to ask.

#retail #shoppermarketing #shopperinsights #sales #marketing #profits #unilever

Kogan Page, Market Research Society (MRS), Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes