Are we falling in love with robots? – BBC News

CAN WE LOVE ROBOTS? HUMANS MOVED TO HELP MACHINES

This interesting story about delivery robots in Milton Keynes has at its heart a human insight: people are capable of an emotional response to robots that are in trouble, and try to help them.

These responses are a small example of parasocial relationships, where people become attached to distant and sometimes non-human objects of affection. Read about parasocial relationships in “Using Semiotic in Retail: Leverage consumer insight to engage shoppers and boost sales”. Available worldwide from Amazon, publisher koganpage.com and all good bookstores.

#artificialintelligence #robots #cyborgs #miltonkeynes #future #retail #shoppinginsight #consumerinsight #community #love #emotions #parasocial #relationships #helping

Starship Technologies, Market Research Society (MRS), Kogan Page Marketing & Communications, Lawes Consulting Ltd, Dr Rachel Lawes Joe Lawes