BEWARE THE GREEN DEVIL!

This Halloween, find out why Green Devils are the worst kind.

And it’s not just the Green Devil you should be afraid of, it’s all his friends…

Frankenstein, The Riddler, The Mask, The Green Goblin, Godzilla, and even Dracula is sometimes green.

It’s all #semiotics

Click here to read a special feature by Rachel Lawes.

https://www.semiovox.com/articles/2023/07/05/devil-green/

Thanks to Joshua Glenn for publishing Rachel’s thoughts.

Rachel is the author of “Using Semiotics in Marketing” (2nd edition 2023) and “Using Semiotics in Retail” (Winner of the Sales and Marketing category, Business Book Awards 2023).

Both books are available worldwide from Amazon and all good bookstores.

When you buy from publisher Kogan Page, you can get 20% off either book, apply code SEMIOTICS at checkout.

https://www.koganpage.com/authors/rachel-lawes

#semiotics #signs #symbols #codes #culture #devil #green #olive #lime #mint #aquamarine #trees #leaves #nature #forest #grass #hills #valleys #dracula #frankenstein #halloween #godzilla #marketing #publishing #retail #books

Market Research Society (MRS), Lawes Consulting Ltd, Joe Lawes, Donna Goddard, Kogan Page Marketing & Communications