SHOPPER SEMIOTICS MAKES SALES GO UP!

Case studies prove that shoppers buy more stuff when semiotics is applied to retail settings.

At the Shopper Brain Conference in Dublin, I shared highlights of semiotic work for Unilever, LEGO and the famous Cushelle toilet tissue brand, all drawn from real projects and publications that are available for all to read.

Thanks to everyone. It was an amazing event. Thanks to Carla Nagel for inviting me. Looking forward to next year already.

Buy my recently published book on retail that reveals all the secrets of making semiotics work for you.

“Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales” is the WINNER of the Sales & Marketing category, Business Book Awards 2023. Available worldwide from Amazon and all good bookstores.

When you buy from publisher Kogan Page, you can get 20% off this and my other books, apply code SEMIOTICS at checkout. Using Semiotics in Retail | Kogan Page

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Shopper Brain Conference, Kogan Page Marketing & Communications, Market Research Society (MRS), Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Carla Nagel, NMSBA