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Using Semiotics in Marketing, NEW & EXPANDED 2nd edition.

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Your complete guide to semiotics. How to do it. How to apply semiotics in marketing to boost PROFITS for brands.

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Available worldwide, Amazon and all good bookstores.

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Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Kogan Page Marketing & Communications, Market Research Society (MRS), Procter & Gamble, McDonald’s, ITV, Grey London, LATAM Airlines, Unilever, Nick Harrington, Joanna Lepore, Fiona Keyte, André D’Abreu, Trish Rajo Brea, Bruna Sperotto, Katie McQuater, Royce Yakuppur Yahya