How to completely refresh your view of retail and see a vision of the #future that you’ve never seen before.

There’s a NEW book on #semiotics. It’s all about #retail #marketing and it was published just this month. It breaks new ground with semiotics, revealing brand new #insights and sharing the latest tools for thinking.

Unilever generously permitted me to include in the book the story of how it uses Lawes semiotics to improve shopping for everyone. And now you can hear that story in Unilever’s own words at Qual360 Europe 2022, in Berlin.

Unilever and I are delivering a masterclass at Qual360 in which you’ll not only learn some amazing applications of semiotics to retail marketing, you’ll also develop some skills of your own, because semiotics was made for sharing.

Get your tickets at eu.qual360.com

The conference runs over two days and I’m there with Unilever on 5th April.

#qual360eu #berlin #mrx #marketresearch #qualitativeresearch #fixtures #aisles #packaging #architecture #categorymanagement #shoppers #shopping #shopperinsight #shopperneeds
Sonia Nieradzik Anna Rabiej Jens Cornelissen Market Research Society (MRS) Research Live Lawes Consulting Ltd Joe Lawes