“Semiologists study semiotic signs, not just because they enjoy assembling collections of things in the manner of stamp-collecting or trainspotting but because those signs reveal how culture works, how it exerts its influence on consumers. If you know how culture works you can design brands and marketing communications that are culturally appropriate and that people will like.”

Find out more by reading “Using Semiotics in Marketing” Using Semiotics in Marketing (koganpage.com)

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