Most customers of British businesses are mass-market and working-class. But most people who work in marketing and advertising are very middle class. There’s a huge KNOWLEDGE GAP in the marketing industry concerning who we are selling to and what they want.

That’s why Steven Lacey and friends have organised the Social Inclusion Group, backed by the Market Research Society. And now there’s a FREE virtual event where you can experience exciting insights and make your mass-market brand more profitable and relevant than ever before.

SEMIOTICS with Rachel Lawes is at 4pm on Wednesday 21 September, the third day of this week-long event.

• Use the right semiotic signs in your ads to attract working class customers.
• Engage customers by showing that you understand their lives and priorities.
• Promote inclusion.

SIGN UP HERE: https://www.mymrs.mrs.org.uk/MRS/Event_Display.aspx?EventKey=SIG0921

#semiotics #workingclass #culture #society #socialinclusion #marketing #consumerinsight #shopperinsight #advertising #marketresearch #mrx #research #socialclass #economy #brands #branding

Steven Lacey, Zoë McQuillin, Andy Nairn, Tom Lindo, Market Research Society (MRS), Kogan Page Marketing & Communications, Lawes Consulting Ltd, Joe Lawes