NEXT WEEK, 6 APRIL. LEARN THE SECRETS OF SHOPPER SEMIOTICS WITH UNILEVER & RACHEL LAWES

Unilever uses Lawes semiotics to improve shopping for consumers, retailers and brands. You can hear the story in Unilever’s own words at Qual360 Europe 2022, in Berlin.

Unilever and I are delivering a masterclass at Qual360 in which you’ll not only learn some amazing applications of semiotics to retail marketing, you’ll also develop some skills of your own, because semiotics was made for sharing.

Get your tickets at eu.qual360.com

The conference runs over two days and I’m there with Unilever on 6th April.

If you can’t make the event, you can read all about Unilever’s adventures with semiotics in my new book, “Using Semiotics in Retail”. It’s all about #retail #marketing and it was published just last month. It breaks new ground with semiotics, revealing brand new #insights and sharing the latest tools for thinking.

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Corinne Trentadue Sonia Nieradzik Anna Rabiej Jens Cornelissen Market Research Society (MRS) Research Live Lawes Consulting Ltd Joe Lawes Kogan Page Natasha Tulett