LAWES CONSULTING IS PROUD TO ANNOUNCE THE RELEASE OF A NEW BOOK!

THE BRAND NEW SECOND EDITION OF “USING SEMIOTICS IN MARKETING”.

This is your go-to-guide book for everything you need to know about semiotics.

Step-by-step it makes YOU into a semiotics pro.

• How to write briefs and proposals
• How to design projects and collect data
• How to do analysis
• How to convert research into marketing strategy; how to present and write about your findings

PLUS – ALL-NEW CONTENT IN THE SECOND EDITION

• FEELINGS, IDENTITY, BE KIND
• HOW TO RESPOND TO NEW CONSUMER NEEDS
• HOW TO DESIGN BRANDS & COMMS FOR NEW GENERATIONS

Get 20% off when you pre-order. Use code SEMIOTICS at koganpage.com

PUBLISHES 3 MARCH. PRE-ORDER NOW. KoganPage.com. Amazon. All good bookstores. Available worldwide.

https://www.koganpage.com/product/using-semiotics-in-marketing-9781398607644

#marketresearch #consumerinsight #shopperinsight #semiotics #signs #symbols #codes #culture

Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Kogan Page Marketing & Communications, Market Research Society (MRS)