Thank you so much Joshua Glenn for interviewing me for your exciting SEMIOVOX series.

Readers: I hope you enjoy our conversation. Please look out for another upcoming publication c/o Josh in which I offer an unusual take on the colour green. Coming soon ….

Thanks, Josh.

#semiotics #marketing #mrx #publishing #research #consumerinsight #shopperinsight #signs #symbols #marketresearch #culture #future

I have two #books out now.

This one makes YOU great at semiotics: USING SEMIOTICS IN MARKETING, 2nd ed., 2023, Kogan Page.
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits: Amazon.co.uk: Lawes, Rachel: 9781398607644: Books
Using Semiotics in Marketing (koganpage.com)

This one you makes you great at retail marketing AND reveals the future of just about everything. Winner of the Sales & Marketing category, Business Book Awards 2023.
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales eBook : Lawes, Rachel: Amazon.co.uk: Books
Using Semiotics in Retail (koganpage.com)

Market Research Society (MRS), Kogan Page, Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes