by Rachel Lawes | Feb 3, 2022 | News
Using Semiotics in Retail: LAUNCH DAY IS HERE! LAUNCH DAY IS HERE! “Using #Semiotics in #Retail: Leverage consumer #insight to engage #shoppers and boost #sales” publishes today. Took a year to make, including 7 months of writing. It’s packed full of...
by Rachel Lawes | Feb 2, 2022 | News
Using Semiotics in Retail: I’M GRATEFUL TO UNILEVER I’m grateful to Unilever and perhaps you will be too when you see what I have for you. Unilever graciously and generously allowed me to feature in my new book, “Using Semiotics in Retail”, an...
by Rachel Lawes | Feb 1, 2022 | News
Using Semiotics in Retail: WANTS, PLEASURES & DESIRE “Consumer needs” as a concept steamrollers over “consumer wants” which IMO are frequently more interesting, as well as more profitable than tedious needs. I need dental care. I want...
by Rachel Lawes | Jan 31, 2022 | News
Using Semiotics in Retail: THE PAIN OF NOT BEING ABLE TO AFFORD THINGS IS CHRONIC THE PAIN OF NOT BEING ABLE TO AFFORD THINGS IS CHRONIC The pain of not being able to afford things is chronic. It’s part of a constellation of problems, curtailed life opportunities,...
by Rachel Lawes | Jan 28, 2022 | News
Using Semiotics in Retail: LET’S USE OUR POWERS FOR GOOD INSTEAD OF EVIL LET’S USE OUR POWERS FOR GOOD INSTEAD OF EVIL. How do we in #marketing use our powers for good instead of evil? How do we get past the temptation to simply drive people to consume and...
