by Rachel Lawes | Feb 6, 2024 | News
If you’re not reading “Using Semiotics in Retail”, you should know that Chinese marketers already have it. If you’re not reading “Using Semiotics in Retail”, you should know that Chinese marketers already have it. China was the...
by Rachel Lawes | Feb 6, 2024 | News
“Oh no, we forgot to design the fixture and now our packaging looks like an ironic joke.” “Oh no, we forgot to design the fixture and now our packaging looks like an ironic joke.” No amount of packaging design will convey the desired...
by Rachel Lawes | Feb 5, 2024 | News
RECLAIM HORROR. MAKE BEAUTY & HOPE. MARKETERS: THIS MEANS YOU RECLAIM HORROR. MAKE BEAUTY & HOPE. MARKETERS: THIS MEANS YOU. Dear #brand owners & #marketers. I know you are trying. Fishing plastic bottles out of the sea to help make more bottles and...
by Rachel Lawes | Feb 2, 2024 | News
Consumers Beat Marketers At Using AI Consumers Beat Marketers At Using AI If you’re using AI to count things, you’re missing the best part. Yes, you can use it assemble massive data sets and count the frequency of words and images. There’s a lot of...
by Rachel Lawes | Feb 2, 2024 | News
Double the Effectiveness of your Shopper Marketing Double the Effectiveness of your Shopper Marketing The sales uplift generated by Unilever’s in-house shopper marketing app “easily more or less doubled” thanks to #semiotics by Rachel Lawes, said...
